This template is adapted from Make Music Boston's sponsorship materials to help Make Music Vermont chapters create compelling sponsorship packages.
Overview
A sponsorship deck is a presentation or document used to pitch potential sponsors on supporting Make Music Vermont. It should communicate your event's impact, reach, and the value sponsors receive in return.
Key Elements to Include
1. Event Overview
- What is Make Music Day? A global celebration on June 21st (Summer Solstice) where musicians of all levels perform free concerts in public spaces
- Make Music Vermont's Mission: Bringing free, live music to communities across Vermont
- Your Chapter's Story: Local context, history, and community connection
2. Impact Numbers
Include metrics that demonstrate reach and value:
- Number of performances
- Number of musicians/artists
- Estimated audience attendance
- Geographic coverage (towns, neighborhoods)
- Media impressions and coverage
- Social media reach
Tip: If this is your first year, use statewide or national Make Music Day statistics as context, then project realistic local goals.
3. Sponsor Tiers
Create 3-4 tiers with clear benefits. Example structure:
Tier | Suggested Amount | Benefits |
Presenting Sponsor | $5,000+ | Logo on all materials, speaking opportunity, premium banner placement, social media features, VIP experience |
Gold Sponsor | $2,500 | Logo on materials, banner placement, social media recognition, event tickets |
Silver Sponsor | $1,000 | Logo on select materials, social media mentions, event recognition |
Community Supporter | $250-500 | Name listing, social media thank you |
Vermont Consideration: Adjust amounts based on your local market. Rural chapters may have lower tiers than Burlington-area chapters.
4. Signature Activations
Describe specific sponsorship opportunities beyond general support:
- Stage Sponsorship: Name a performance location after the sponsor
- Instrument Petting Zoo: Hands-on music experience for kids
- Ukulele Circle: Community singalong event
- Youth Stage: Sponsor emerging young musicians
- Accessibility Fund: Support accommodations for musicians and audiences with disabilities
5. Partnership Opportunities
Beyond cash sponsorship:
- In-kind donations (equipment, printing, refreshments)
- Venue partnerships
- Cross-promotion with local businesses
- Media partnerships
Creating Your Deck
Format Options
- PDF/Slides: 8-12 pages, visual and scannable
- One-Pager: Summary version for quick conversations
- Custom Proposals: Tailored versions for major prospects
Design Tips
- Use Make Music Day branding (orange #FF5B05, approved fonts)
- Include high-quality photos from past events
- Keep text minimal and impactful
- Include clear contact information and next steps
Vermont-Specific Considerations
- Emphasize community building and local pride
- Highlight support for Vermont musicians and music education
- Connect to tourism and downtown vitality for business sponsors
- Consider partnerships with Vermont arts councils and cultural organizations
- Reference Big Heavy World and statewide Make Music Vermont coordination
Timeline for Sponsorship Outreach
When | Action |
January-February | Finalize sponsorship tiers and materials |
March-April | Initial outreach to prospects |
April-May | Follow-up meetings and close commitments |
May | Confirm all sponsor deliverables |
June | Execute sponsor benefits at event |
July | Send thank you notes and impact reports |
Resources
- Make Music Day Brand Guide (see MMD VT Documents)
- How to Talk About Make Music Vermont
- Past event photos and testimonials
Adapted from Make Music Boston sponsorship materials by Make Music Vermont