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Template: Annual Report for Make Music Vermont

A template for creating annual reports for Make Music Vermont chapters, helping you document impact, celebrate successes, thank partners, and provide data for future planning and fundraising.

Purpose of an Annual Report

An annual report serves multiple purposes:

  • Accountability: Show sponsors, partners, and stakeholders how resources were used
  • Celebration: Recognize volunteers, musicians, venues, and supporters
  • Learning: Document what worked and areas for improvement
  • Fundraising: Provide evidence for future sponsorship and grant requests
  • Recruitment: Attract new volunteers and partners for next year

Report Structure

1. Executive Summary (1 page)

A high-level overview with key accomplishments:

📝

Write a 2-3 paragraph overview highlighting key accomplishments, total participation numbers, and major milestones.

Template:

Make Music [Your Town] celebrated its [Nth] annual event on June 21, [Year]. This year's celebration featured [X] performances at [Y] venues across [location description]. An estimated [Z] community members participated as performers, volunteers, or audience.

2. By the Numbers (1-2 pages)

Visual presentation of key metrics:

Metric
This Year
Last Year
Change
Total Performances
Total Venues
Total Artists/Musicians
Estimated Audience
Hours of Live Music
Volunteer Hours
Media Mentions
Social Media Reach

Additional Participation Metrics:

  • New vs. returning musicians
  • First-time performers
  • Youth participants
  • Genre diversity
  • Geographic coverage (towns/neighborhoods)
Example: In 2023, Make Music Madison had 621 shows, 196 venues, 1,500+ artists, and an estimated 15,000 audience members.

3. Financial Summary (1 page)

Transparent accounting of resources:

Category
Budget
Actual
Revenue
Sponsorships
Grants
In-Kind Donations
Total Revenue
Expenses
Marketing/Promotion
Operations/Logistics
Artist Support
Equipment
Administration
Total Expenses

4. Equity & Accessibility Initiatives

Document efforts to make the event inclusive:

  • Artist stipend fund (example: Madison allocated $5,000 for artist payments)
  • Accessibility accommodations
  • Neighborhood/geographic equity
  • Genre and demographic diversity
  • Language accessibility
Vermont Consideration: Include efforts to reach rural communities and underserved populations.

5. Geographic Reach

  • Map showing venue locations
  • List of participating neighborhoods/towns
  • New venues added this year
  • Coverage across Vermont (for statewide report)
  • Performances by area
  • Notable highlights from each location

6. Event Highlights

Showcase memorable moments:

  • Featured performances and artists
  • Mass Appeal events (if applicable)
  • Special partnerships or collaborations
  • Community stories and testimonials
  • Notable media coverage

Include:

  • High-quality photos with captions
  • Pull quotes from participants
  • Brief descriptions of standout events

7. Partner & Sponsor Recognition

Presenting Sponsors:

  • [Logo/Name]

Supporting Sponsors:

  • [Logo/Name]

Community Partners:

  • [Organization names]

Media Partners:

  • [Media outlet names]

8. Volunteer Recognition

  • Total volunteer hours contributed
  • List of key volunteers by name
  • Committee/team acknowledgments
  • Special recognition awards

9. Strengths & Areas for Growth

Honest assessment for transparency and planning:

Strengths:

  • What worked well
  • Positive feedback received
  • Goals exceeded

Areas for Growth:

  • Challenges encountered
  • Goals not met
  • Opportunities for next year
Example: Make Music Madison noted volunteer recruitment and sound equipment availability as growth areas.

10. Looking Ahead

Preview of next year:

  • Goals for next year
  • New initiatives planned
  • Partnership opportunities
  • Key dates
  • Call to action for involvement

Design Recommendations

🎨

Make it Visual: Annual reports are most effective when they're visually engaging. Include lots of photos, infographics, and color.

  • Use Make Music Day branding consistently (brand color: #FF5B05)
  • Include lots of photos
  • Use infographics for numbers
  • Keep text scannable with headers and bullets
  • 10-15 pages is typical length
  • Create both print-ready PDF and web-friendly versions

Timeline for Report Creation

When
Action
June 21
Collect photos, videos, and stories during event
June 22-30
Gather final numbers and feedback
July 1-15
Draft report
July 15-31
Review, edit, design
August 1
Distribute to sponsors and stakeholders
August
Share highlights publicly

Data Collection Checklist

Start collecting BEFORE June 21:

Confirmed performance count
Venue list with addresses
Artist/musician roster
Volunteer roster
Sponsor commitments and payments
Budget actuals

Collect DURING the event:

Photos (assign photographers or collect from venues)
Audience counts (estimates from venues)
Social media engagement
Media coverage

Collect AFTER the event:

Musician feedback survey
Venue host feedback survey
Sponsor feedback
Any additional media coverage

Distribution Checklist

Email to sponsors and partners
Post on website
Share on social media
Send to local media
Present at year-end committee meeting
Archive for future reference
Submit to Make Music Alliance (if applicable)

Adapted from Make Music Madison Final Reports for Make Music Vermont

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