String Together brings free guitar string-changing events to music stores on Make Music Day. Sponsored by Elixir Strings, the first 12 people at each participating store get free strings and a changing lesson.
All Make Music Vermont events must be registered through the MMVT team. Do not register stores directly with the Make Music Alliance. To sign up a music store, email info@makemusicvt.org.
Deadline: Store registrations must be submitted by May 30, 2026. Contact the MMVT team well before this date so we can register your store.
How It Works
- A music store signs up to host a String Together event on June 21
- Elixir Strings sends free string sets to the store
- On Make Music Day, the store hosts a free string-changing session
- The first 12 people who show up receive free Elixir strings and a hands-on lesson in how to change them
- The store gets foot traffic, visibility, and goodwill on the biggest music day of the year
What the Store Needs to Provide
Item | Details |
Staff or volunteer | Someone to demonstrate string changing (store employee, teacher, or local guitarist) |
Space | A counter or table area where people can work on their guitars |
Basic tools | Wire cutters, string winders (most stores have these) |
Time | 1–2 hour window on June 21st |
Vermont Music Stores to Approach
Consider reaching out to these types of shops:
- Guitar and music retailers
- Instrument repair shops
- Music schools with retail sections
- General stores that carry strings
- Pawn shops with instrument sections
Talking Points for Store Owners
When approaching a store, emphasize:
- Zero cost to the store — Elixir provides the strings
- Guaranteed foot traffic — 12+ customers walking in on a Sunday
- PR opportunity — Make Music Day gets local and national press coverage
- Community goodwill — supporting free music education
- Easy to execute — just host a string-changing demo for 1–2 hours
Promotion Tips
- Have the store promote the event on their social media and in-store signage
- Cross-promote with other Make Music Vermont events happening nearby
- Encourage the store to offer a Make Music Day discount on accessories alongside the free event
- Post on local guitar and music Facebook groups
Know a music store that would be a great fit? Email the MMVT team at info@makemusicvt.org with the store name and contact info. We'll handle registration with Elixir Strings.